Commercialism

From the American Heritage dictionary, 4th ed.
com·mer·cial·ism (kə-mûrshə-lĭz′əm) n.
1. The practices, methods, aims, and spirit of commerce or business.
2. An attitude that emphasizes tangible profit or success.
Enjoy this commercial which is as far from crass as sublime can get:




I'll freely admit that this particular piece of music has long been quite close to my heart, but to use the unique sound properties of wood when trying to convey its familiar, textural comfort is brilliant.  I don't know if it will help sell more units, but it certainly makes me want to touch the product.

Thanks to Christina for bringing it to my attention.

If you missed it before, be sure to check out the Words that Transcend Time series of commercials from UBS.

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